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Monthly Archives: March 2017

Must Selective With SEO Packages

Compare Prices

Saving money should be important to you from a business point of view, but often you get what you pay for. Compare prices when it comes to affordable search engine optimisation packages. This information will help you to get a realistic idea of what is being charged in the industry for specific services. If a provider you have your eye on is charging more or less, ask why.

They may be offering a very good introductory deal, but will you have to pay more in the future? They may have lower prices to help them get an edge over their competitors. Some do charge more but it is justified due to the services you get, the speed of services, and the top notch performance they can consistently deliver. Don’t go for a lower price and get less service.

Compare Services

What do you get for your money with various affordable search engine optimisation packages? Compare them so you can see where the real value is. Avoid those that add more features to make them look better. However, when you examine them you will find many of those features you aren’t going to use.

That doesn’t make it a good package if you aren’t using everything it includes. Sometimes, you need the provider to discuss with you what it entails and how those features will benefit your company. If you can then justify buying them do so. If you can’t, it isn’t the right package for you.

Think about the Future

You will need the benefits of affordable search engine optimisation packages both now and into the future. Think about the long term effects and your overall goals. As your business thrives and you make more profits, you can change your SEO approach. You can expand it in new directions. Look for a provider that offers you such flexibility.

Avoid affordable search engine optimisation packages that lock you into the same resources for a long period of time. You certainly don’t want your business to be stagnant or see very little growth. A quality SEO business is going to encourage you to reach for the stars and then pave a way for you to get there!

Get High Rankings on Google

How much is a keyword worth to your website? If you own an online shoe store, do you make more sales from visitors searching for “brown shoes” or “black boots”? The keywords visitors type into search engines are often available to web-masters, and keyword research tools allow us to find this information. However, those tools cannot show us directly how valuable it is to receive traffic from those searches. To understand the value of a keyword, we need to understand our own websites, make some hypotheses, test, and repeat-the classic web marketing formula.

Being the first on the 1st page of Google can be totally pointless if it is for the wrong keyword. Many web masters think that they already know the best keyword for their websites. If they haven’t done some research, they are usually wrong. There are several reasons for that.

You know your business much better than anybody else. You know the special terms that are used in your branch and you know what you should search for when you’re looking for products like yours.

Your customers don’t know as much as you. They don’t know your terminology and they might use totally different keywords. For example, people might search for the keyword “nose job” while your professional pride tells you that you should use the word “rhinoplasty.” If you don’t use the words that your customers use, your website won’t be found.

Have you considered the intention of the searcher? Just because a keyword is used very often on search engines it doesn’t mean that you’ll get many customers. People who find your website through a special keyword might not be interested in purchasing. For example a woman might search for lingerie photos this does not necessarily mean she wants some laundry photos taken she made in fact been looking for ideas of what lingerie she may want to purchase, so if she trips on a photography site she could believe it immediately because it’s not what she’s looking for and this will increase your bounce rate was somebody find your website and leaves it within 30 seconds. This bounce rate can tell you if your keywords are not specific enough.

Optimize YouTube Videos With SEO

Understanding the Basics

SEO (Search engine optimization) essentially means designing web content in a way that makes it Google friendly or in this case YouTube friendly. The main way most people find new content on YouTube is by searching for it and in this sense YouTube is very similar to Google.

In fact, the search engine is built by Google and it’s actually the second biggest search on the net in terms of the number of queries it receives. So what can you do as a user to ensure your content is easily discovered on YouTube?

The first thing to do is to try and pick a topic that people are interested in and likely to be searching for. From there you should look up the topic to see what’s already present on YouTube and what you’ll be competing with.

The perfect scenario is that you find a subject matter that people are interested in but which hasn’t been properly covered on YouTube yet. If you can find that then anything you upload will automatically succeed.

Know the Competition

More likely you’ll find you have a few competitors. In this case, your success will be all about the keywords that you choose which you enter when you upload your video. Here, you want to use related words which will help tell Google precisely what your video is about.

So, if the video ¡s about learning scales on the piano your keywords might be things like scales, piano, keyboard, electric keyboard, learning, learning music, music theory. This way you will reinforce the subject of your video while at the same time helping to create a connection between your video and other successful ones in your niche. This will help your videos appear as suggested content.

Taking a look at the keywords and titles used by the top videos on your subject is also a good strategy. This also works on Google and a good video can sometimes come up on Google as the top response to a search instead of a web page.
Finally, you have one last place that you can encourage Google and YouTube to index your video and that’s your description.

Building External Links

This is where you tell people all about your video and where you add external links and so on. This is a good place to insert more keywords and generally, you should aim to put lots of content here to create lots of long tail keywords and these are wordy search terms that sound natural. Even if you just write the first part of your script here, the tip is to make sure you indeed write something.

Meanwhile, the number of likes, comments and shares your video gets will also help to increase its visibility especially at the start of its life. Think of value and make sure you ask people to help out.

Another important factor is how long people watch your videos for. In other words, if people leave after the first two seconds this sends a signal to YouTube that the video probably isn’t very good. To make sure this doesn’t happen to you use shorter videos some of the time as this will guarantee faster watching.

Organic Search Rankings Are Critical

Business Directories are great places to start.

LinkedIn.com – You can build a company profile, as well as individual profiles for key employees and founders. Select “Other” when setting your first web site link to create custom anchor text. Also take advantage of the two additional links available, but no custom anchor text is allowed.

Digg – Digg is great for traffic generation, and while not the bigtime it once was, it is still a large community. Plus, you can submit articles you want to promote, and links to those articles are followed by search engines.

Foursquare – Even if you’re not a check-in fool, you should set up Foursquare profiles, as the link you associate with your account is followed.

Reddit – An article submission site in the Digg line. Very active with highly engaged users. The links you submit will not deal with the no – follow attribute.

Squidoo – Create as many Squidoo “lenses” as you desire, about related business topics. A lens typically consists of a blog post type article, with links to other recommended sources.

StumbleUpon – An article discovery site that’s exceedingly busy and popular. Drives significant views all around the Web. Submitted links are followed.

Yelp – Even if you don’t know a mountain oyster from a sea oyster, create a profile on Yelp. The link in your profile is followed. Links in comments, however, are no-follow.

listings.local.yahoo.com – This local business portal allows you to create a profile for your business and is devoid of the no – follow attribute. Use target keywords in the profile and description fields, and anchor text if possible.
One of the more practical methods is to leverage free directory Article Publishing services. Really the big key is finding those that provide DoFollow enabled so that once the article is indexed, the back-links are included and your sites reputation is increased.

Sadly, many sites do not provided DoFollow links. Especially in regard to comments and other generally posted information. If you are not aware of the websites policies and they use NoFollow, the ‘no-follow’ breaks the connection you are trying to make between one website and the next, defeating the purpose of a link from the perspective of Google optimization (people can of course still click the link and visit your site directly).

Having an opportunity to publish an article about your company and include some back-links to your business that will be indexed by the various search engine companies is a great low cost method to getting your business noticed and improving your search ranking by the number of back-links found.