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Monthly Archives: April 2017

Started With Online Reputation Management

Build a Website

If you already have a website, make sure that it has a responsive design. This will ensure that both mobile and desktop users can access it with ease. This will offer a better user experience, which will translate to increased sales. If people enjoy the shopping and browsing experience on your site, then this will help out your reputation.

Don’t Respond to Negative Comments

This doesn’t go for legit complaints you receive from customers. These should definitely be addressed – the sooner the better. However, the reviews on sites like ripoffreport.com should be avoided. Telling your side of the story or trying to rectify it rarely works, and actually sometimes makes matters worse. It pushes up the negative comments in search engine results, which is exactly what you don’t want to happen. Just continue focusing on pushing out your own content using brand name keywords to help push it down.

Make a Wikipedia Entry for Your Brand

You can write a Wikipedia article for your brand, which is pretty much an objective profile of your company. You’ve probably noticed that Wikipedia is frequently in the top 10 results on Google, so you can also see why this is recommended. Just make sure that the entry is noteworthy and has sufficient amounts of verifiable third-party sources to back it up. For this reason, you should consider hiring a Wikipedia expert to write it for you, so that it has a better chance of being accepted.

Write and Release a Whitepaper

If you want to showcase your expertise in your industry, then you must showcase it. One way to do this is to create a whitepaper that’s available for download from your site or a landing page. This should be detailed and informative, so that it’s actually useful for your audience. Choose a topic that you’re well-versed about and that your customers care about.

Start a Blog

Having a blog is great for getting your audience to engage with your brand, which makes it the ideal method for your company’s online reputation management. You can work on this yourself, or hire a content marketing service to do this for you. It’s best to work with a professional SEO service that specializes in both content writing and ORM.

Use Pop Ups Without Ruining SEO

1. Drop the “Entry” Pop-Ups

Perhaps, the most disturbing thing is the interstitial that has popped up as visitors land on a specific website. Often, they skip the website as soon as a pop-up appears. It will, involuntarily, break the flow of browsing the matter online. So, switch to exit pop-ups rather than the ones at an entry time.

2. Detect the Differences Between Spammy and Relevant Interstitials

Google’s mobile interstitial penalty attacks the intrusive interstitials on the first shot. According to the general rule of thumb, if your interstitials are the unsolicited calls, or decline the user experience, or undervalue your mobile page, then Google will definitely counterattack on that website. Therefore, be 100% sure and then add a non-spam stuff to your site.

3. Turn Towards the Timed Pop-Ups

As, we have already discussed to wipe out the entry pop-ups. Just one more crucial thing is that set a specific timing with the interstitial. Don’t attach the “manual closing” option to it. Rather than, select the time limit of 3-5 seconds and let it close without any user intervention after that limit.

4. Keep your Eagles’ Eyes on the “Gray Area” Interstitials

Some pop-ups, like “language selection” are also the interstitials. And, they can impart a negative impact on a website, according to the Google guidelines. Thus, make sure to be safe rather than to feel apologetic later on. Some more examples are- sticky sidebars, live chat boxes, share buttons, and coupon pop-ups. So, just be cautious!

5. Hurrah! Be Liberal to Use Interstitials on Desktop

Some websites make a smart move and discover a great solution to the interstitial penalty. The pop-ups wrap on the mobile devices and evolve on the desktops. Also, find a number of pop-up plugins that unveil the interstitials on the specific platforms. Even, a website platform, Wix, wraps this obstructive stuff on all mobile devices.

Facts SEO Companies

When important facts are considered, another question arises: Does my service know that close to 80% of SEO happens online, with the remainder off-line, in terms of attracting links and positioning the words for the content of my material in a way that visitors will find them easily? Your service should therefore know how to include those words in important spots on the page.

Another of these facts concerns the content your site or pages carry. The SEO company should help you, or advise you at the very least, how to come up with content that searchers are looking for. These links are important in terms of the traffic that is created to your site.

You can add that certain issues such as the topics you offer on your site or blog, become crucial and you will know why it is important to employ the services of a company that understands what the facts are. They should be able to advise you, as the client, that this is an important aspect. Without relevant topics and material that searchers want, you may soon find that there is little traffic to your site.

An experienced SEO company understands factual indicators. If you are looking for the most important facts you will know that the top activities across the whole spectrum of internet use indicate that search, followed by email, are the top internet functions for most people. You should employ the services of a company that understands that.

When you consider the most appropriate indicators, you will find that IT and the internet are constantly changing and what was relevant a few years ago no longer applies, or has lost some of its relevance. Your SEO company should understand that and constantly try to find ways to work for your benefit in an ever changing environment.

Found Online Organically

By the way, it is not just your webpage titles, keyword tags and meta-descriptions that get indexed when your website gets crawled. Your content on the page gets crawled and stored and listed within the search engine as well. This means that a top-down scan of your webpage text – or some of your webpage text is done, Image titles and alternate titles, anchor text and hyperlinks, etc. are also listed and stored to determine the “Authority and Content Value” of the webpage crawled. Depending on what the crawler finds on your page goes a long way to determining how your page will rank within the search engine itself when a searcher is looking to obtain information.

In this regard, here are a couple of important tips to keep in mind as you build out your pages.

  • First, make sure you have a few good keyword phrases near the top of your article, blogpost or page text that align with your page title, meta tags and meta description.
  • Second, it is a good idea to “Bold” these keyword phrases in your text on your page – this makes it easier for the crawlers to spot it as they pay extra attention to title lines within a page when crawling. Bolding this text will help show its importance and relevance to the page and your meta tag descriptions.
  • Third, use Anchor Text and hyperlinks as well – preferably within the first couple of paragraphs of your content as you just never know how deep down the page the spider search will go – so help it out in its job as much as you can. Do your best to get it to like your page.
  • Next, be sure to try to code your web pages according to the W3C compliance standards as this is something that these search spiders look at as well. Thee are many so called “web designers” out there in the world today building websites using templates of one form or another. Google and other search engines are aware of this trend and they have built coding tests into their spiders to separate the “men from the boys” so to speak. Basically – they penalize those that are building amateur websites and are rewarding those writing webpages professionally with higher rankings organically within their search engines.