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Monthly Archives: May 2017

All Hype About SEO

This is where SEO services come into play. SEO as you all know, is Search Engine Optimization. It makes sure that your business website attains a high-ranking in the Search Engine Results. It is a technique by which the search engines can find and rank your site higher than the millions of other sites in response to a search query.

Do you want your site to have a high-ranking in the search engine? Would you like your website to appear on the first page of the results page? Do you want to add credibility to your business? Then, SEO is definitely an option which you should consider. It helps you to get traffic from search engines.

Let’s talk about how a search engine actually works. They are text-driven. Search engines crawl the web and looks for particular site items to get an idea about the site. The items which they mainly look at is text. Search engines perform several activities like crawling, indexing, processing, calculating relevancy, and retrieving. It is done in order to deliver search results.

Search Engine optimization involves too many things. Various approaches are taken to make sure that the website architecture makes it easy for the visitors to find content. As well as, the pages of the site are mobile-friendly and load quickly.

How to be careful during SEO?

The internet is a complicated place. You should be careful to avoid making the numerous SEO mistakes that exist on the internet. For example, defective management of site links, flash content, short content blogs, etc.

You should make sure that your site is focused on providing visitors with useful content and a good user experience. Due to the rapid increase in the number of good-for-nothing offers, the term search engine optimization has attained a negative image in some circles.

Always try to be careful before going for the SEO process. You should read through the webmaster guidelines that each search engine provides carefully. After doing so, follow the recommended best practices. It will ultimately help pages rank better. On the other hand, if you fail to follow the recommendation, it could result in the site being improperly indexed.

Do not over optimize your site. Always make sure that you only use White Hat SEO techniques which is the ethical procedure. Certain unethical SEO techniques, like keyword stuffing, should be avoided. They are considered to be the SEO equivalent of spamming. Failure to do so, will result in your site being penalized by the search engines or worse, your site may be completely blacklisted from the search engine.

Tweets Gets Action

Use Faces

Studies show that few things in print or online media captures people’s attention faster than faces, so why not use them?

Use Your Own Face

Don’t forget to tweet your own face now and then, especially if you’re using a logo as your profile picture.

You’ll increase the stopping power of your tweet as well as build more of a personal connection with your followers.

Use Brackets

This is a great subject line trick as well – include something such as an afterthought in brackets, like this:

“Love the shoes [too sexy!]”

Quote Someone

Twitter users love quotes. They can be funny, famous, timely and so forth. When you come across something inspiring or thoughtful, by all means share it.

And if the quote is over 140 characters, feature the quote in an image.

Hashtag Your Topic

Your tweets are usually seen only by your followers. But if you add a hashtag or two, your tweet can potentially be found by others as well.

Want to do some hashtag research?

Make Your Tweets Contagious

To get your tweets shared,Jonah Berger, the author of Contagious: Why Things Catch On, says to make them viral using any of the following:

· Social Currency – how smart a user looks to others when they share your tweet

· Triggers – top of mind content people are triggered to think about

· Emotion – focus on feelings rather than function

· Public – built to show, built to grow. Think of a brand that puts a red bottom on all of their shoes and you get the idea.

· Practical Value – news you can use

· Stories – tell stories people want to share

Add Emojis and Symbols

Non-text characters make your message stand out. If you’re using a smartphone, you’ll find the emojis right on your keyboard.

If you’re on a computer, you can download a Chrome extension or copy and paste Twitter symbols from a Twitter library such as this one.

Ask Questions

Posing questions to your followers is an effective way to engage people.

Be sure to follow up with everyone who answers you so they know you’re listening.

And you can always highlight answers by retweeting them with your response, keeping them alive and inspiring even more interaction.

Use Polls

Twitter Polls are a great tool for attracting attention and engaging followers.

Click the “Add poll” icon beneath the tweet box, add up to four questions, and choose how long you want your poll to run.

Thank Profusely and Often

When your fellow tweeters have promoted your content or even contributed to it, thank them. This makes you look like a really nice person, plus it’s great for building relationships.

Use @ to Get Specific Attention

If you want someone specific to see your tweet, mention them by including their username preceded by the @ symbol.

Use an Image to Grab Group Attention

If you want to get the attention of a group of people, include an image in your tweet. Then when Twitter prompts you with “Who’s in this photo?” you can tag the image with up to 10 users without affecting your character count.

Boost SEO

With regards to Google business, it provides the best platform for your business, looking for new clients. Even if you own an old established business it is high time to take your business online. In this era of social media marketing domination, there may be losses from relatively new but digital conscious businesses. To be present online to ensure your business presence is even better.

In order to achieve our basic performance while searching engine optimization, our website and blog articles require at least the original SEO. Meta tags, H tags, friendly URLs and social media are almost mandatory. If we want Google to reward our site. In this article, we are going to talk about the basics of SEO.

Google has always continued to upgrade its algorithm, which is spending companies on digital marketing services. Marketing models are everywhere and considering investing in SEO is a good choice. It is hard for some individuals to harden it on the budget as still SEO companies are meant to bring many value to your business.

Search Engine Optimization (SEO) is the process of improving website structure and content for high ranking in the search results of limited but not limited to search engines in Google, Bing, and Yahoo. It is a traffic traffic to a website. If your space is higher, your page will probably be visited. Businesses, both large and small, now hire a SEO service provider as part of their digital marketing campaign.

There are literally thousands of companies that have stopped working on their websites and have looked at other components of internet marketing. Some companies think that their website does not generate income they want and they are earning more by social media.

Make sure that your content is not defined in your SEO strategy or the other way around. It’s definitely a skill that creates a value that still has all the SEO elements to help get to the top of search engines. Keep reading for valuable insights.

In general, what happens is that people first consider creating content and optimizing it for SEO. However, the best practice is to start with the end result in mind.

Strengthening Internal Website Links

1. Internal links are important enough to Google that they track this information within their search engine.

2. As this information is apparently important enough for Google to track, there has to be a reason as to why this is important to them to be doing so. Once you think this thought through to it’s logical conclusion, you will soon realize is that the “Googlebot” webcrawler is tracking these links to find out which pages on your website are the most important – these are your primary “authority” pages on your site. When Google knows what these pages are on your site, these are the pages they will be for the most part, sending traffic to organically – they will be the pages on your site that they pay the most attention to and organically, they will become the primary “entry points” to your business from the Google search engine.

Now let’s start to think about setting up your site strategically. Where do you want Google to primarily point people to within your site? Which are the best pages for your business that you want people to view first? Once you figure this out, you can begin to build out and/or rebuild your website and it’s pages to improve the visibility of it’s key webpages in the eyes of Google. Over time, these pages will receive Google’s attention and become the strongest ranking pages to the Google search engine on your site – and it is important for you to always remember in the back of your mind that you are not trying to rank your entire website for Google, you are trying to rank your most important web pages for the Google search engine.

This is where the “Hub and Spoke” strategy comes into play. Here is how it works.

Let’s say you are running a blog site. If you are just writing individual blog posts and none of them relate to each other, they will never gain real organic SEO strength in the eyes of Google unless you happen to get extremely lucky in the uniqueness of your content and keyword search phrases. Since you are competing against millions of pages out there, this kind of luck is extremely hard to come by.

Now let’s say you write some content into a blog that is important and you want the world to view it. What you want to do is create a post/webpage for it that can be segmented and published in several pages. Each supporting page would discuss one aspect of the content – perhaps a drill down on a sub-topic or something and you would put links into it that take you back to the primary blog post/webpage and possibly links to one or more of the other supporting pages as well.