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Monthly Archives: July 2017

Make Webpage Stand Out

If you have a business and you want a website for it, you’ll want that site to rank well in order to generate great traffic. Search engines like Google are looking for content, performance, authority and user experience in addition to relevancy, quality, speed, cross-device compatibility and internal linking. So if your content matches your theme, and the text, titles and descriptions are accurate your site will be deemed relevant to users.

Google will also look at things like if your site is fast and easy to use, if it is easy to navigate, safe and has a high bounce rate. They are also looking at how effectively your content links with other sites as this gives your site authority and also a higher ranking on searches.

What search engines aren’t looking for are sites who use keyword stuffing. This is when you have content that makes little sense but is packed full of keywords that users find confusing and frustrating to use. They also frown on purchased links and annoying ads that will affect the user and on duplicated content, as that is just frustrating for the average user to wade through.

In short, a strong site with quality content is the way to go. If you annoy your customers with a bad site they will simply click away from it and find something better.

It’s always best to be consistent with domain names, and use SEO to create a strong site with clear navigation and help those search engines index your site quickly so you can appear on page one of any search. Like with anything, if you give your customers what they want, they will continue to use your site. If you don’t, they will go elsewhere because there are plenty of other options out there.

Generate SEO Friendly Content

A captivating heading can capture your visitor’s attention and convince them to stay on your website. Brainstorm your headline and try to fit in within 55 to 60 characters as this is precisely what Google displays on the SERP.

Content that has heading and subheadings along with the relevant keywords gets more weightage by the search engines. As such, Google ranks such content higher and your website will enjoy better page rank. Another advantage of using headings and subheadings is that it makes for an easy read. When people like what they read, they are more likely to share it on social media. For this, you may use the structure of H1 to H6 or insert H2 and H3 headings at the relevant places in the article body.

Links
Linking your website with some of the authority websites will have a positive impact on your website. So, create outbound links with authority websites. Creating outbound links with authority websites gives an impression that you have a sound understanding of what you are writing and that you are going one step further to support your content. It also adds to the transparency and trust. However, you must avoid using anchor texts such as “here” as it does not do any good to your website ranking.

Article Length
While Google loves longer article, it must be understood that the span of reader’s interest is quite limited. Therefore, you need to strike a balance in your content. It should neither be too short nor be too long. While the minimal length of the article stands at 300 words, there’s no upper limit. However, an article that’s around 700 to 800 words would be perfect.

Keywords and Keyword density
Before you write an article for your website, find out the keywords that you should be targeting. The keywords should be placed in the article title, headings, subheadings, and in the first and the last para of your article. The key here is not to overdo it. Maintaining 1% keyword density is good for search engine. Also, try to use variations of the keyword in the article for optimal results.

Pictures speak volumes
Add images to your article to make it attractive to your visitors. Optimize the image and tag it with the keyword for SEO. The key would be to make the image smaller, without compromising on the visibility. Adding images with bigger file sizes will slow down your page loading speed and may shoo away the visitors. Also, add alt text or title to your image. Think from a user’s perspective when you name the images.

Attract Organic Traffic To Blog

Every blog post needs to be oriented based on two different standards, search engine optimized, or pure information related. However, the reality is both these elements are necessary to bring in organic traffic to your blog. Set a goal for your blog, which might account for the fresh traffic that you want to attract on a regular interval.

You can then divide your frequency of posts in to a completely fact based article and additional posts that have been keyword optimized. The problem with a purely SEO post is it tends to sound too artificial and might be riddled with unnecessary mistakes.

However, a careful orientation of this post can help you accommodate interesting information with SEO techniques to create a proper draft.

Cultivate the target keywords before drafting the post

The main reason for search engine optimized posts sounding artificial might be hugely due to incorporation of target keywords after the post has been drafted. This is a very common mistake and it can cause you the quality of your expertise on your blog.

If you cultivate the target keywords before you set up the posts draft, you will have a clear idea of the topic. You can easily figure in the keywords without compromising your blogs quality standards as well as maintaining flawless SEO tactics to attract organic traffic.

Long tail vs. short tail key phrases

This is a very important choice but the process of selection can be simplified. Start-up blogs do not have the niche support to compete on short keywords. Including them in your posts might not be enough.

Other SEO tactics paired with more blog duration might help older blogs to outmaneuver your posts on the search engine rank pages. Instead, focus on the long tailed key phrases and aim to attract a specific amount of traffic from these posts.

The theory is if a visitor types in all the words of a long tailed key phrase, he is more committed towards the results of the search than a visitor who might have just typed one or two words for the information.

Effective channel of links cultivation

Keywords are necessary but they are not the only organic search engine technique. Internal link building is necessary to improve search engine markers for your blog.

External link building, especially on credible niche expert blogs, is necessary to get more attention from search engine crawlers via the attention channeled from these blogs.

Commenting on important news posts froms your niche, submitting guest posts on the A list blogs as well as important directories online are all different ways to cultivate quality links to encourage organic traffic to your blog.

Structured Data in SEO

Structured data is the refined and categorized data which makes it clear to the crawlers the content of the page. It categorizes the content of the page under predefined parameters so that the search engines know what is being served to the searcher. Structured data lays stress on making the search engines actually understand the content of the pages accurately so that they just do not remain the medium to display random snippets of the page deceived by artfully placed keywords but actually know the content of the page in detail. Structured data is made available for the crawlers in the HTML markup of the page from where they can generate rich snippets of the page for the viewer. If your web page has structured data then more accurate information can be displayed to the viewer.

Google’s Structured Data Markup tool can be the starting point for you if you are completely new to this concept. It lets you identify different types of information and tag data fields accordingly. Structured data focuses on explaining the intent of the content on the webpage. Like if your webpage is telling about an event then it’ll show it broken down in form of itinerary so that the user spends lesser amount of time in searching for the exact details. Hence, Semantic markup is used to quantify the information provided by you in a coded language which the search engines can infer easily and turn up relevant data.

Search engines like Google, Yahoo, Bing, etc. have come forward in a coordinated way to promote structured data so that the user can get the most relevant information easily. To this end Schema Markup uses a systematic data so that information can be made available in an easily gulp able way and remains highly relevant.

Providing structured data on your websites can be the best way to remain in the good books of the search engines as it has multiple advantages.
• High relevancy: Structured data enables the search engines to pick up highly relevant pages for the searches. Now this saves a lot of time of the user. But, it helps businesses too. Businesses get relevant traffic which is highly interested in their product, services and information. This can be of great help to your SEO campaign as you get qualified traffic.
• Low bounce rate: Because of the increased relevancy level the bounce rate of the visitors goes down considerably. This is really important as a high bounce rate can negatively impact your search engine ranking which no company would want to have.
• Greater conversion rate: The increased qualified traffic brings higher conversion rate as an added benefit which is a good news for any business. The whole SEO effort is usually directed to bringing qualified traffic which can be converted into business. The traffic given by structured data helps you in this effort. It gives your boost to your overall ranking because Google and other search engines see conversions as a sign of approval of your products and services.