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Category Archives: Website

Make Webpage Stand Out

If you have a business and you want a website for it, you’ll want that site to rank well in order to generate great traffic. Search engines like Google are looking for content, performance, authority and user experience in addition to relevancy, quality, speed, cross-device compatibility and internal linking. So if your content matches your theme, and the text, titles and descriptions are accurate your site will be deemed relevant to users.

Google will also look at things like if your site is fast and easy to use, if it is easy to navigate, safe and has a high bounce rate. They are also looking at how effectively your content links with other sites as this gives your site authority and also a higher ranking on searches.

What search engines aren’t looking for are sites who use keyword stuffing. This is when you have content that makes little sense but is packed full of keywords that users find confusing and frustrating to use. They also frown on purchased links and annoying ads that will affect the user and on duplicated content, as that is just frustrating for the average user to wade through.

In short, a strong site with quality content is the way to go. If you annoy your customers with a bad site they will simply click away from it and find something better.

It’s always best to be consistent with domain names, and use SEO to create a strong site with clear navigation and help those search engines index your site quickly so you can appear on page one of any search. Like with anything, if you give your customers what they want, they will continue to use your site. If you don’t, they will go elsewhere because there are plenty of other options out there.

Generate SEO Friendly Content

A captivating heading can capture your visitor’s attention and convince them to stay on your website. Brainstorm your headline and try to fit in within 55 to 60 characters as this is precisely what Google displays on the SERP.

Content that has heading and subheadings along with the relevant keywords gets more weightage by the search engines. As such, Google ranks such content higher and your website will enjoy better page rank. Another advantage of using headings and subheadings is that it makes for an easy read. When people like what they read, they are more likely to share it on social media. For this, you may use the structure of H1 to H6 or insert H2 and H3 headings at the relevant places in the article body.

Links
Linking your website with some of the authority websites will have a positive impact on your website. So, create outbound links with authority websites. Creating outbound links with authority websites gives an impression that you have a sound understanding of what you are writing and that you are going one step further to support your content. It also adds to the transparency and trust. However, you must avoid using anchor texts such as “here” as it does not do any good to your website ranking.

Article Length
While Google loves longer article, it must be understood that the span of reader’s interest is quite limited. Therefore, you need to strike a balance in your content. It should neither be too short nor be too long. While the minimal length of the article stands at 300 words, there’s no upper limit. However, an article that’s around 700 to 800 words would be perfect.

Keywords and Keyword density
Before you write an article for your website, find out the keywords that you should be targeting. The keywords should be placed in the article title, headings, subheadings, and in the first and the last para of your article. The key here is not to overdo it. Maintaining 1% keyword density is good for search engine. Also, try to use variations of the keyword in the article for optimal results.

Pictures speak volumes
Add images to your article to make it attractive to your visitors. Optimize the image and tag it with the keyword for SEO. The key would be to make the image smaller, without compromising on the visibility. Adding images with bigger file sizes will slow down your page loading speed and may shoo away the visitors. Also, add alt text or title to your image. Think from a user’s perspective when you name the images.

Attract Organic Traffic To Blog

Every blog post needs to be oriented based on two different standards, search engine optimized, or pure information related. However, the reality is both these elements are necessary to bring in organic traffic to your blog. Set a goal for your blog, which might account for the fresh traffic that you want to attract on a regular interval.

You can then divide your frequency of posts in to a completely fact based article and additional posts that have been keyword optimized. The problem with a purely SEO post is it tends to sound too artificial and might be riddled with unnecessary mistakes.

However, a careful orientation of this post can help you accommodate interesting information with SEO techniques to create a proper draft.

Cultivate the target keywords before drafting the post

The main reason for search engine optimized posts sounding artificial might be hugely due to incorporation of target keywords after the post has been drafted. This is a very common mistake and it can cause you the quality of your expertise on your blog.

If you cultivate the target keywords before you set up the posts draft, you will have a clear idea of the topic. You can easily figure in the keywords without compromising your blogs quality standards as well as maintaining flawless SEO tactics to attract organic traffic.

Long tail vs. short tail key phrases

This is a very important choice but the process of selection can be simplified. Start-up blogs do not have the niche support to compete on short keywords. Including them in your posts might not be enough.

Other SEO tactics paired with more blog duration might help older blogs to outmaneuver your posts on the search engine rank pages. Instead, focus on the long tailed key phrases and aim to attract a specific amount of traffic from these posts.

The theory is if a visitor types in all the words of a long tailed key phrase, he is more committed towards the results of the search than a visitor who might have just typed one or two words for the information.

Effective channel of links cultivation

Keywords are necessary but they are not the only organic search engine technique. Internal link building is necessary to improve search engine markers for your blog.

External link building, especially on credible niche expert blogs, is necessary to get more attention from search engine crawlers via the attention channeled from these blogs.

Commenting on important news posts froms your niche, submitting guest posts on the A list blogs as well as important directories online are all different ways to cultivate quality links to encourage organic traffic to your blog.

Structured Data in SEO

Structured data is the refined and categorized data which makes it clear to the crawlers the content of the page. It categorizes the content of the page under predefined parameters so that the search engines know what is being served to the searcher. Structured data lays stress on making the search engines actually understand the content of the pages accurately so that they just do not remain the medium to display random snippets of the page deceived by artfully placed keywords but actually know the content of the page in detail. Structured data is made available for the crawlers in the HTML markup of the page from where they can generate rich snippets of the page for the viewer. If your web page has structured data then more accurate information can be displayed to the viewer.

Google’s Structured Data Markup tool can be the starting point for you if you are completely new to this concept. It lets you identify different types of information and tag data fields accordingly. Structured data focuses on explaining the intent of the content on the webpage. Like if your webpage is telling about an event then it’ll show it broken down in form of itinerary so that the user spends lesser amount of time in searching for the exact details. Hence, Semantic markup is used to quantify the information provided by you in a coded language which the search engines can infer easily and turn up relevant data.

Search engines like Google, Yahoo, Bing, etc. have come forward in a coordinated way to promote structured data so that the user can get the most relevant information easily. To this end Schema Markup uses a systematic data so that information can be made available in an easily gulp able way and remains highly relevant.

Providing structured data on your websites can be the best way to remain in the good books of the search engines as it has multiple advantages.
• High relevancy: Structured data enables the search engines to pick up highly relevant pages for the searches. Now this saves a lot of time of the user. But, it helps businesses too. Businesses get relevant traffic which is highly interested in their product, services and information. This can be of great help to your SEO campaign as you get qualified traffic.
• Low bounce rate: Because of the increased relevancy level the bounce rate of the visitors goes down considerably. This is really important as a high bounce rate can negatively impact your search engine ranking which no company would want to have.
• Greater conversion rate: The increased qualified traffic brings higher conversion rate as an added benefit which is a good news for any business. The whole SEO effort is usually directed to bringing qualified traffic which can be converted into business. The traffic given by structured data helps you in this effort. It gives your boost to your overall ranking because Google and other search engines see conversions as a sign of approval of your products and services.

Natural Backlinks to Website

Blog commenting

Placing comments on other people’s blogs is another simple option. Most blogs allow comments and on most of them you can add a URL, either to the comment itself or to your user profile. You will need to make your comments meaningful and useful, though, or they will simply be removed as spam.

Participating in forums

If you join forums that are related to the niche of your website or blog, you will be able to leave comments on existing threads or start your own threads. You can usually add your website address to your forum profile, possibly include it in your profile signature, and sometimes use it in your comments. Just like blog commenting, though, you can’t spam on a forum, or the moderators will remove your comments and possibly bar you from the site.

Guest blog posts

Guest posting on other people’s blogs will get you some more niche specific links to your site. If you can offer useful and informative content that will be of interest to the readers of a blog, the blog owner may publish a guest post for you that includes a link back to your site.

Encourage the sharing of your content

Make the sharing of your content easily done by adding share buttons to each post. If the platform you have used to develop your site does not already have share buttons available, there are plenty of free services that will supply you with a share button widget that you can add to your site. You can easily encourage more people to share your content by asking. Just leave a friendly reminder to share at the end of each post.

Social bookmarks

Adding your URLs to social bookmark sites, such as StumbleUpon and Reddit, will gain you valuable backlinks as well as traffic. To avoid being accused of spamming, you will need to be seen to participate properly in the site, which will mean liking other people’s bookmarks and adding bookmarks from other sites as well as your own.

Aware About SEO

For the success of any business plan, it is mandatory to have a team of experts ready with you who can truly gauge the effectiveness of the strategies being followed internally as well as externally. But is it necessary to have an in house expert team that works towards your progress to create a niche for your business. The answer is both YES and NO. Depending on the scale of business, its nature and other factors – any company can halt to a beneficial decision.

In case you have decided to outsource the work or hire professionals outside then your encounter with SEO companies would be one pleasurable one or rather it would depend on the ideologies being followed by you or perhaps the level of fulfilment of your expectations. SEO (Search Engine Optimization) is the latest indispensable element of any company’s marketing plan. In fact it has become the lifeline of any business’s mere existence in the fast paced competitive global economy. It is for sure not everyone’s cup of tea and needs professional expertise to fetch the desired results.

An SEO company’s aim is to make your business climb up the ladder by leaving behind your competitors. Every single second and step counts and that’s what an SEO company values the most. Understanding your requirements, the market’s trends the current strategies and so on is what helps them arrive at an effective digital marketing plan for you and your company. They work round the clock to keep your company’s name stay at the first page of all search results since that is one of the major keys’ to survive in the market.

Most of you who have already entered the market are aware about what SEO is and what it does however what is more important is the choice of the right experts for assigning the crucial work to them – something on which your mere existence depends to a huge extent. The importance increases much more if your company is one among the many small brick and mortar businesses. Following them blindly is definitely not advisable but if you are naïve to the business then you really need to trust them and give them a chance for good.

SEO Ways Before Post Content

Present your content in short segments and make it easily searched and shared: As you are writing your content, it is very important that you do so with the search engines in mind. What you should have in your mind at all times is that you can break your content down into short segments (that can stand alone or be a part of a greater whole at the same time). Of course, your content should be search-friendly, easily digested, and easily shared at the same time. It is critical that you write content that satisfies the needs of your target audience members. It must be more about them than it is about you. You should have the concept of WIIFM? (What’s In It For Me?) in mind whenever you write content. What that means is that you must be able to solve the other person’s problems before you consider your needs. Of course, in due course, your needs will be met as well.

Focus your content in two different directions: Undoubtedly, your first responsibility is to write with your target audience members in mind. As you probably aware, you must connect with those people on an emotional/human level. If you are not able to do that, you will not be able to establish and grow a relationship with the other person in any real way. Now that we have established why the first direction is so important, it is time to consider the second direction. That is to focus your writing on the spiders. Just in case you are not sure what the term, “spider” means, spiders are the robots that search the web to look for clues about which pages of content are worthy of ranking high (higher than other pages). That second focus is just as important as the first focus because, without the spiders, your content will not get noticed. Of course, your ultimate goal is for humans to notice what you are sharing and build a relationship with you based on what they are reading. However, they won’t have access to the content if the spiders don’t deem it worth ranking at the top of the search engines’ pages. It is a simple concept. The concept of how the spiders work is that they pay attention to how frequently you post, how interesting your content happens to be, the strength of your headlines, how solid the structure of your content is, the quality of your links, and how engaged your audience is with you. Spiders are built to compare your content to the other content that is on the web (on a similar topic, of course). Because spiders are not human, they do have some limitations when it comes to being able to judge certain things, however.

Try out an auditing tool (but do the research to determine how much you can do with it and how much you can’t): The way that an SEO auditing tool works is that you enter one of your keywords or key phrases into the tool and then that keyword or key phrase will receive a grade (poor or good). That should be enough of a guide for you to tweak what needs to be tweaked before you go any further with your content. You can find a list of auditing tools by doing a search. You should take a good look at each one so that you can determine which tool will work most effectively for your particular business.

 

About SEO Copywriters

One key way that this is achieved is search engine optimisation (SEO). This is a marketing tool where authoritative and helpful content is created and used to improve the reliability of a website. This is done utilising keywords or phrases related to your business or industry. Over time, this will see search engines like Google rank your business as a reliable and helpful source and you will rise through the results lists. When you appear near the top, it will direct traffic to your website and increase the likelihood of making a sale. Not just this, but it can also boost your reputation as an important player in the industry.

For a campaign to be effective and valuable, the content which is created must be of the highest standard. It is for this reason that it is important to find a reputable internet marketing agency, as these agencies will have a team of talented SEO copywriters. These experienced writers will be able to generate a stream of fresh content which is optimised and relevant, while also being informative, engaging and of high quality.

In addition to creating regular content for SEO purposes, these copywriters can also be enlisted to help with your other content. This will include all of the static content on your website, which is how you present your company to the world. Therefore, it must be clear, concise and reflect your brand identity. Through working alongside your business and thorough planning and research, these writers can create excellent content which paints your organisation in a positive light.

Content is king when it comes to SEO, as it can both help to improve your visibility and also convert visitors into customers. It is a crucial part of any internet marketing campaign, which is why it is important to find an agency that has the best copywriters. The best way to identify these agencies is to look at the content on their website and to contact them and ask for a sample. This should be closely analysed to ensure that it is accurate, informative and also has personality. Personality is important as it differentiates you from the competition and helps you to stand out.

All Hype About SEO

This is where SEO services come into play. SEO as you all know, is Search Engine Optimization. It makes sure that your business website attains a high-ranking in the Search Engine Results. It is a technique by which the search engines can find and rank your site higher than the millions of other sites in response to a search query.

Do you want your site to have a high-ranking in the search engine? Would you like your website to appear on the first page of the results page? Do you want to add credibility to your business? Then, SEO is definitely an option which you should consider. It helps you to get traffic from search engines.

Let’s talk about how a search engine actually works. They are text-driven. Search engines crawl the web and looks for particular site items to get an idea about the site. The items which they mainly look at is text. Search engines perform several activities like crawling, indexing, processing, calculating relevancy, and retrieving. It is done in order to deliver search results.

Search Engine optimization involves too many things. Various approaches are taken to make sure that the website architecture makes it easy for the visitors to find content. As well as, the pages of the site are mobile-friendly and load quickly.

How to be careful during SEO?

The internet is a complicated place. You should be careful to avoid making the numerous SEO mistakes that exist on the internet. For example, defective management of site links, flash content, short content blogs, etc.

You should make sure that your site is focused on providing visitors with useful content and a good user experience. Due to the rapid increase in the number of good-for-nothing offers, the term search engine optimization has attained a negative image in some circles.

Always try to be careful before going for the SEO process. You should read through the webmaster guidelines that each search engine provides carefully. After doing so, follow the recommended best practices. It will ultimately help pages rank better. On the other hand, if you fail to follow the recommendation, it could result in the site being improperly indexed.

Do not over optimize your site. Always make sure that you only use White Hat SEO techniques which is the ethical procedure. Certain unethical SEO techniques, like keyword stuffing, should be avoided. They are considered to be the SEO equivalent of spamming. Failure to do so, will result in your site being penalized by the search engines or worse, your site may be completely blacklisted from the search engine.

Tweets Gets Action

Use Faces

Studies show that few things in print or online media captures people’s attention faster than faces, so why not use them?

Use Your Own Face

Don’t forget to tweet your own face now and then, especially if you’re using a logo as your profile picture.

You’ll increase the stopping power of your tweet as well as build more of a personal connection with your followers.

Use Brackets

This is a great subject line trick as well – include something such as an afterthought in brackets, like this:

“Love the shoes [too sexy!]”

Quote Someone

Twitter users love quotes. They can be funny, famous, timely and so forth. When you come across something inspiring or thoughtful, by all means share it.

And if the quote is over 140 characters, feature the quote in an image.

Hashtag Your Topic

Your tweets are usually seen only by your followers. But if you add a hashtag or two, your tweet can potentially be found by others as well.

Want to do some hashtag research?

Make Your Tweets Contagious

To get your tweets shared,Jonah Berger, the author of Contagious: Why Things Catch On, says to make them viral using any of the following:

· Social Currency – how smart a user looks to others when they share your tweet

· Triggers – top of mind content people are triggered to think about

· Emotion – focus on feelings rather than function

· Public – built to show, built to grow. Think of a brand that puts a red bottom on all of their shoes and you get the idea.

· Practical Value – news you can use

· Stories – tell stories people want to share

Add Emojis and Symbols

Non-text characters make your message stand out. If you’re using a smartphone, you’ll find the emojis right on your keyboard.

If you’re on a computer, you can download a Chrome extension or copy and paste Twitter symbols from a Twitter library such as this one.

Ask Questions

Posing questions to your followers is an effective way to engage people.

Be sure to follow up with everyone who answers you so they know you’re listening.

And you can always highlight answers by retweeting them with your response, keeping them alive and inspiring even more interaction.

Use Polls

Twitter Polls are a great tool for attracting attention and engaging followers.

Click the “Add poll” icon beneath the tweet box, add up to four questions, and choose how long you want your poll to run.

Thank Profusely and Often

When your fellow tweeters have promoted your content or even contributed to it, thank them. This makes you look like a really nice person, plus it’s great for building relationships.

Use @ to Get Specific Attention

If you want someone specific to see your tweet, mention them by including their username preceded by the @ symbol.

Use an Image to Grab Group Attention

If you want to get the attention of a group of people, include an image in your tweet. Then when Twitter prompts you with “Who’s in this photo?” you can tag the image with up to 10 users without affecting your character count.