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Category Archives: Website

Tweets Gets Action

Use Faces

Studies show that few things in print or online media captures people’s attention faster than faces, so why not use them?

Use Your Own Face

Don’t forget to tweet your own face now and then, especially if you’re using a logo as your profile picture.

You’ll increase the stopping power of your tweet as well as build more of a personal connection with your followers.

Use Brackets

This is a great subject line trick as well – include something such as an afterthought in brackets, like this:

“Love the shoes [too sexy!]”

Quote Someone

Twitter users love quotes. They can be funny, famous, timely and so forth. When you come across something inspiring or thoughtful, by all means share it.

And if the quote is over 140 characters, feature the quote in an image.

Hashtag Your Topic

Your tweets are usually seen only by your followers. But if you add a hashtag or two, your tweet can potentially be found by others as well.

Want to do some hashtag research?

Make Your Tweets Contagious

To get your tweets shared,Jonah Berger, the author of Contagious: Why Things Catch On, says to make them viral using any of the following:

· Social Currency – how smart a user looks to others when they share your tweet

· Triggers – top of mind content people are triggered to think about

· Emotion – focus on feelings rather than function

· Public – built to show, built to grow. Think of a brand that puts a red bottom on all of their shoes and you get the idea.

· Practical Value – news you can use

· Stories – tell stories people want to share

Add Emojis and Symbols

Non-text characters make your message stand out. If you’re using a smartphone, you’ll find the emojis right on your keyboard.

If you’re on a computer, you can download a Chrome extension or copy and paste Twitter symbols from a Twitter library such as this one.

Ask Questions

Posing questions to your followers is an effective way to engage people.

Be sure to follow up with everyone who answers you so they know you’re listening.

And you can always highlight answers by retweeting them with your response, keeping them alive and inspiring even more interaction.

Use Polls

Twitter Polls are a great tool for attracting attention and engaging followers.

Click the “Add poll” icon beneath the tweet box, add up to four questions, and choose how long you want your poll to run.

Thank Profusely and Often

When your fellow tweeters have promoted your content or even contributed to it, thank them. This makes you look like a really nice person, plus it’s great for building relationships.

Use @ to Get Specific Attention

If you want someone specific to see your tweet, mention them by including their username preceded by the @ symbol.

Use an Image to Grab Group Attention

If you want to get the attention of a group of people, include an image in your tweet. Then when Twitter prompts you with “Who’s in this photo?” you can tag the image with up to 10 users without affecting your character count.

Boost SEO

With regards to Google business, it provides the best platform for your business, looking for new clients. Even if you own an old established business it is high time to take your business online. In this era of social media marketing domination, there may be losses from relatively new but digital conscious businesses. To be present online to ensure your business presence is even better.

In order to achieve our basic performance while searching engine optimization, our website and blog articles require at least the original SEO. Meta tags, H tags, friendly URLs and social media are almost mandatory. If we want Google to reward our site. In this article, we are going to talk about the basics of SEO.

Google has always continued to upgrade its algorithm, which is spending companies on digital marketing services. Marketing models are everywhere and considering investing in SEO is a good choice. It is hard for some individuals to harden it on the budget as still SEO companies are meant to bring many value to your business.

Search Engine Optimization (SEO) is the process of improving website structure and content for high ranking in the search results of limited but not limited to search engines in Google, Bing, and Yahoo. It is a traffic traffic to a website. If your space is higher, your page will probably be visited. Businesses, both large and small, now hire a SEO service provider as part of their digital marketing campaign.

There are literally thousands of companies that have stopped working on their websites and have looked at other components of internet marketing. Some companies think that their website does not generate income they want and they are earning more by social media.

Make sure that your content is not defined in your SEO strategy or the other way around. It’s definitely a skill that creates a value that still has all the SEO elements to help get to the top of search engines. Keep reading for valuable insights.

In general, what happens is that people first consider creating content and optimizing it for SEO. However, the best practice is to start with the end result in mind.

Strengthening Internal Website Links

1. Internal links are important enough to Google that they track this information within their search engine.

2. As this information is apparently important enough for Google to track, there has to be a reason as to why this is important to them to be doing so. Once you think this thought through to it’s logical conclusion, you will soon realize is that the “Googlebot” webcrawler is tracking these links to find out which pages on your website are the most important – these are your primary “authority” pages on your site. When Google knows what these pages are on your site, these are the pages they will be for the most part, sending traffic to organically – they will be the pages on your site that they pay the most attention to and organically, they will become the primary “entry points” to your business from the Google search engine.

Now let’s start to think about setting up your site strategically. Where do you want Google to primarily point people to within your site? Which are the best pages for your business that you want people to view first? Once you figure this out, you can begin to build out and/or rebuild your website and it’s pages to improve the visibility of it’s key webpages in the eyes of Google. Over time, these pages will receive Google’s attention and become the strongest ranking pages to the Google search engine on your site – and it is important for you to always remember in the back of your mind that you are not trying to rank your entire website for Google, you are trying to rank your most important web pages for the Google search engine.

This is where the “Hub and Spoke” strategy comes into play. Here is how it works.

Let’s say you are running a blog site. If you are just writing individual blog posts and none of them relate to each other, they will never gain real organic SEO strength in the eyes of Google unless you happen to get extremely lucky in the uniqueness of your content and keyword search phrases. Since you are competing against millions of pages out there, this kind of luck is extremely hard to come by.

Now let’s say you write some content into a blog that is important and you want the world to view it. What you want to do is create a post/webpage for it that can be segmented and published in several pages. Each supporting page would discuss one aspect of the content – perhaps a drill down on a sub-topic or something and you would put links into it that take you back to the primary blog post/webpage and possibly links to one or more of the other supporting pages as well.

Started With Online Reputation Management

Build a Website

If you already have a website, make sure that it has a responsive design. This will ensure that both mobile and desktop users can access it with ease. This will offer a better user experience, which will translate to increased sales. If people enjoy the shopping and browsing experience on your site, then this will help out your reputation.

Don’t Respond to Negative Comments

This doesn’t go for legit complaints you receive from customers. These should definitely be addressed – the sooner the better. However, the reviews on sites like ripoffreport.com should be avoided. Telling your side of the story or trying to rectify it rarely works, and actually sometimes makes matters worse. It pushes up the negative comments in search engine results, which is exactly what you don’t want to happen. Just continue focusing on pushing out your own content using brand name keywords to help push it down.

Make a Wikipedia Entry for Your Brand

You can write a Wikipedia article for your brand, which is pretty much an objective profile of your company. You’ve probably noticed that Wikipedia is frequently in the top 10 results on Google, so you can also see why this is recommended. Just make sure that the entry is noteworthy and has sufficient amounts of verifiable third-party sources to back it up. For this reason, you should consider hiring a Wikipedia expert to write it for you, so that it has a better chance of being accepted.

Write and Release a Whitepaper

If you want to showcase your expertise in your industry, then you must showcase it. One way to do this is to create a whitepaper that’s available for download from your site or a landing page. This should be detailed and informative, so that it’s actually useful for your audience. Choose a topic that you’re well-versed about and that your customers care about.

Start a Blog

Having a blog is great for getting your audience to engage with your brand, which makes it the ideal method for your company’s online reputation management. You can work on this yourself, or hire a content marketing service to do this for you. It’s best to work with a professional SEO service that specializes in both content writing and ORM.

Use Pop Ups Without Ruining SEO

1. Drop the “Entry” Pop-Ups

Perhaps, the most disturbing thing is the interstitial that has popped up as visitors land on a specific website. Often, they skip the website as soon as a pop-up appears. It will, involuntarily, break the flow of browsing the matter online. So, switch to exit pop-ups rather than the ones at an entry time.

2. Detect the Differences Between Spammy and Relevant Interstitials

Google’s mobile interstitial penalty attacks the intrusive interstitials on the first shot. According to the general rule of thumb, if your interstitials are the unsolicited calls, or decline the user experience, or undervalue your mobile page, then Google will definitely counterattack on that website. Therefore, be 100% sure and then add a non-spam stuff to your site.

3. Turn Towards the Timed Pop-Ups

As, we have already discussed to wipe out the entry pop-ups. Just one more crucial thing is that set a specific timing with the interstitial. Don’t attach the “manual closing” option to it. Rather than, select the time limit of 3-5 seconds and let it close without any user intervention after that limit.

4. Keep your Eagles’ Eyes on the “Gray Area” Interstitials

Some pop-ups, like “language selection” are also the interstitials. And, they can impart a negative impact on a website, according to the Google guidelines. Thus, make sure to be safe rather than to feel apologetic later on. Some more examples are- sticky sidebars, live chat boxes, share buttons, and coupon pop-ups. So, just be cautious!

5. Hurrah! Be Liberal to Use Interstitials on Desktop

Some websites make a smart move and discover a great solution to the interstitial penalty. The pop-ups wrap on the mobile devices and evolve on the desktops. Also, find a number of pop-up plugins that unveil the interstitials on the specific platforms. Even, a website platform, Wix, wraps this obstructive stuff on all mobile devices.

Facts SEO Companies

When important facts are considered, another question arises: Does my service know that close to 80% of SEO happens online, with the remainder off-line, in terms of attracting links and positioning the words for the content of my material in a way that visitors will find them easily? Your service should therefore know how to include those words in important spots on the page.

Another of these facts concerns the content your site or pages carry. The SEO company should help you, or advise you at the very least, how to come up with content that searchers are looking for. These links are important in terms of the traffic that is created to your site.

You can add that certain issues such as the topics you offer on your site or blog, become crucial and you will know why it is important to employ the services of a company that understands what the facts are. They should be able to advise you, as the client, that this is an important aspect. Without relevant topics and material that searchers want, you may soon find that there is little traffic to your site.

An experienced SEO company understands factual indicators. If you are looking for the most important facts you will know that the top activities across the whole spectrum of internet use indicate that search, followed by email, are the top internet functions for most people. You should employ the services of a company that understands that.

When you consider the most appropriate indicators, you will find that IT and the internet are constantly changing and what was relevant a few years ago no longer applies, or has lost some of its relevance. Your SEO company should understand that and constantly try to find ways to work for your benefit in an ever changing environment.

Found Online Organically

By the way, it is not just your webpage titles, keyword tags and meta-descriptions that get indexed when your website gets crawled. Your content on the page gets crawled and stored and listed within the search engine as well. This means that a top-down scan of your webpage text – or some of your webpage text is done, Image titles and alternate titles, anchor text and hyperlinks, etc. are also listed and stored to determine the “Authority and Content Value” of the webpage crawled. Depending on what the crawler finds on your page goes a long way to determining how your page will rank within the search engine itself when a searcher is looking to obtain information.

In this regard, here are a couple of important tips to keep in mind as you build out your pages.

  • First, make sure you have a few good keyword phrases near the top of your article, blogpost or page text that align with your page title, meta tags and meta description.
  • Second, it is a good idea to “Bold” these keyword phrases in your text on your page – this makes it easier for the crawlers to spot it as they pay extra attention to title lines within a page when crawling. Bolding this text will help show its importance and relevance to the page and your meta tag descriptions.
  • Third, use Anchor Text and hyperlinks as well – preferably within the first couple of paragraphs of your content as you just never know how deep down the page the spider search will go – so help it out in its job as much as you can. Do your best to get it to like your page.
  • Next, be sure to try to code your web pages according to the W3C compliance standards as this is something that these search spiders look at as well. Thee are many so called “web designers” out there in the world today building websites using templates of one form or another. Google and other search engines are aware of this trend and they have built coding tests into their spiders to separate the “men from the boys” so to speak. Basically – they penalize those that are building amateur websites and are rewarding those writing webpages professionally with higher rankings organically within their search engines.

Must Selective With SEO Packages

Compare Prices

Saving money should be important to you from a business point of view, but often you get what you pay for. Compare prices when it comes to affordable search engine optimisation packages. This information will help you to get a realistic idea of what is being charged in the industry for specific services. If a provider you have your eye on is charging more or less, ask why.

They may be offering a very good introductory deal, but will you have to pay more in the future? They may have lower prices to help them get an edge over their competitors. Some do charge more but it is justified due to the services you get, the speed of services, and the top notch performance they can consistently deliver. Don’t go for a lower price and get less service.

Compare Services

What do you get for your money with various affordable search engine optimisation packages? Compare them so you can see where the real value is. Avoid those that add more features to make them look better. However, when you examine them you will find many of those features you aren’t going to use.

That doesn’t make it a good package if you aren’t using everything it includes. Sometimes, you need the provider to discuss with you what it entails and how those features will benefit your company. If you can then justify buying them do so. If you can’t, it isn’t the right package for you.

Think about the Future

You will need the benefits of affordable search engine optimisation packages both now and into the future. Think about the long term effects and your overall goals. As your business thrives and you make more profits, you can change your SEO approach. You can expand it in new directions. Look for a provider that offers you such flexibility.

Avoid affordable search engine optimisation packages that lock you into the same resources for a long period of time. You certainly don’t want your business to be stagnant or see very little growth. A quality SEO business is going to encourage you to reach for the stars and then pave a way for you to get there!

Get High Rankings on Google

How much is a keyword worth to your website? If you own an online shoe store, do you make more sales from visitors searching for “brown shoes” or “black boots”? The keywords visitors type into search engines are often available to web-masters, and keyword research tools allow us to find this information. However, those tools cannot show us directly how valuable it is to receive traffic from those searches. To understand the value of a keyword, we need to understand our own websites, make some hypotheses, test, and repeat-the classic web marketing formula.

Being the first on the 1st page of Google can be totally pointless if it is for the wrong keyword. Many web masters think that they already know the best keyword for their websites. If they haven’t done some research, they are usually wrong. There are several reasons for that.

You know your business much better than anybody else. You know the special terms that are used in your branch and you know what you should search for when you’re looking for products like yours.

Your customers don’t know as much as you. They don’t know your terminology and they might use totally different keywords. For example, people might search for the keyword “nose job” while your professional pride tells you that you should use the word “rhinoplasty.” If you don’t use the words that your customers use, your website won’t be found.

Have you considered the intention of the searcher? Just because a keyword is used very often on search engines it doesn’t mean that you’ll get many customers. People who find your website through a special keyword might not be interested in purchasing. For example a woman might search for lingerie photos this does not necessarily mean she wants some laundry photos taken she made in fact been looking for ideas of what lingerie she may want to purchase, so if she trips on a photography site she could believe it immediately because it’s not what she’s looking for and this will increase your bounce rate was somebody find your website and leaves it within 30 seconds. This bounce rate can tell you if your keywords are not specific enough.

Optimize YouTube Videos With SEO

Understanding the Basics

SEO (Search engine optimization) essentially means designing web content in a way that makes it Google friendly or in this case YouTube friendly. The main way most people find new content on YouTube is by searching for it and in this sense YouTube is very similar to Google.

In fact, the search engine is built by Google and it’s actually the second biggest search on the net in terms of the number of queries it receives. So what can you do as a user to ensure your content is easily discovered on YouTube?

The first thing to do is to try and pick a topic that people are interested in and likely to be searching for. From there you should look up the topic to see what’s already present on YouTube and what you’ll be competing with.

The perfect scenario is that you find a subject matter that people are interested in but which hasn’t been properly covered on YouTube yet. If you can find that then anything you upload will automatically succeed.

Know the Competition

More likely you’ll find you have a few competitors. In this case, your success will be all about the keywords that you choose which you enter when you upload your video. Here, you want to use related words which will help tell Google precisely what your video is about.

So, if the video ¡s about learning scales on the piano your keywords might be things like scales, piano, keyboard, electric keyboard, learning, learning music, music theory. This way you will reinforce the subject of your video while at the same time helping to create a connection between your video and other successful ones in your niche. This will help your videos appear as suggested content.

Taking a look at the keywords and titles used by the top videos on your subject is also a good strategy. This also works on Google and a good video can sometimes come up on Google as the top response to a search instead of a web page.
Finally, you have one last place that you can encourage Google and YouTube to index your video and that’s your description.

Building External Links

This is where you tell people all about your video and where you add external links and so on. This is a good place to insert more keywords and generally, you should aim to put lots of content here to create lots of long tail keywords and these are wordy search terms that sound natural. Even if you just write the first part of your script here, the tip is to make sure you indeed write something.

Meanwhile, the number of likes, comments and shares your video gets will also help to increase its visibility especially at the start of its life. Think of value and make sure you ask people to help out.

Another important factor is how long people watch your videos for. In other words, if people leave after the first two seconds this sends a signal to YouTube that the video probably isn’t very good. To make sure this doesn’t happen to you use shorter videos some of the time as this will guarantee faster watching.