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Found Online Organically

By the way, it is not just your webpage titles, keyword tags and meta-descriptions that get indexed when your website gets crawled. Your content on the page gets crawled and stored and listed within the search engine as well. This means that a top-down scan of your webpage text – or some of your webpage text is done, Image titles and alternate titles, anchor text and hyperlinks, etc. are also listed and stored to determine the “Authority and Content Value” of the webpage crawled. Depending on what the crawler finds on your page goes a long way to determining how your page will rank within the search engine itself when a searcher is looking to obtain information.

In this regard, here are a couple of important tips to keep in mind as you build out your pages.

  • First, make sure you have a few good keyword phrases near the top of your article, blogpost or page text that align with your page title, meta tags and meta description.
  • Second, it is a good idea to “Bold” these keyword phrases in your text on your page – this makes it easier for the crawlers to spot it as they pay extra attention to title lines within a page when crawling. Bolding this text will help show its importance and relevance to the page and your meta tag descriptions.
  • Third, use Anchor Text and hyperlinks as well – preferably within the first couple of paragraphs of your content as you just never know how deep down the page the spider search will go – so help it out in its job as much as you can. Do your best to get it to like your page.
  • Next, be sure to try to code your web pages according to the W3C compliance standards as this is something that these search spiders look at as well. Thee are many so called “web designers” out there in the world today building websites using templates of one form or another. Google and other search engines are aware of this trend and they have built coding tests into their spiders to separate the “men from the boys” so to speak. Basically – they penalize those that are building amateur websites and are rewarding those writing webpages professionally with higher rankings organically within their search engines.