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Get High Rankings on Google

How much is a keyword worth to your website? If you own an online shoe store, do you make more sales from visitors searching for “brown shoes” or “black boots”? The keywords visitors type into search engines are often available to web-masters, and keyword research tools allow us to find this information. However, those tools cannot show us directly how valuable it is to receive traffic from those searches. To understand the value of a keyword, we need to understand our own websites, make some hypotheses, test, and repeat-the classic web marketing formula.

Being the first on the 1st page of Google can be totally pointless if it is for the wrong keyword. Many web masters think that they already know the best keyword for their websites. If they haven’t done some research, they are usually wrong. There are several reasons for that.

You know your business much better than anybody else. You know the special terms that are used in your branch and you know what you should search for when you’re looking for products like yours.

Your customers don’t know as much as you. They don’t know your terminology and they might use totally different keywords. For example, people might search for the keyword “nose job” while your professional pride tells you that you should use the word “rhinoplasty.” If you don’t use the words that your customers use, your website won’t be found.

Have you considered the intention of the searcher? Just because a keyword is used very often on search engines it doesn’t mean that you’ll get many customers. People who find your website through a special keyword might not be interested in purchasing. For example a woman might search for lingerie photos this does not necessarily mean she wants some laundry photos taken she made in fact been looking for ideas of what lingerie she may want to purchase, so if she trips on a photography site she could believe it immediately because it’s not what she’s looking for and this will increase your bounce rate was somebody find your website and leaves it within 30 seconds. This bounce rate can tell you if your keywords are not specific enough.