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Started With Online Reputation Management

Build a Website

If you already have a website, make sure that it has a responsive design. This will ensure that both mobile and desktop users can access it with ease. This will offer a better user experience, which will translate to increased sales. If people enjoy the shopping and browsing experience on your site, then this will help out your reputation.

Don’t Respond to Negative Comments

This doesn’t go for legit complaints you receive from customers. These should definitely be addressed – the sooner the better. However, the reviews on sites like should be avoided. Telling your side of the story or trying to rectify it rarely works, and actually sometimes makes matters worse. It pushes up the negative comments in search engine results, which is exactly what you don’t want to happen. Just continue focusing on pushing out your own content using brand name keywords to help push it down.

Make a Wikipedia Entry for Your Brand

You can write a Wikipedia article for your brand, which is pretty much an objective profile of your company. You’ve probably noticed that Wikipedia is frequently in the top 10 results on Google, so you can also see why this is recommended. Just make sure that the entry is noteworthy and has sufficient amounts of verifiable third-party sources to back it up. For this reason, you should consider hiring a Wikipedia expert to write it for you, so that it has a better chance of being accepted.

Write and Release a Whitepaper

If you want to showcase your expertise in your industry, then you must showcase it. One way to do this is to create a whitepaper that’s available for download from your site or a landing page. This should be detailed and informative, so that it’s actually useful for your audience. Choose a topic that you’re well-versed about and that your customers care about.

Start a Blog

Having a blog is great for getting your audience to engage with your brand, which makes it the ideal method for your company’s online reputation management. You can work on this yourself, or hire a content marketing service to do this for you. It’s best to work with a professional SEO service that specializes in both content writing and ORM.