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Strengthening Internal Website Links

1. Internal links are important enough to Google that they track this information within their search engine.

2. As this information is apparently important enough for Google to track, there has to be a reason as to why this is important to them to be doing so. Once you think this thought through to it’s logical conclusion, you will soon realize is that the “Googlebot” webcrawler is tracking these links to find out which pages on your website are the most important – these are your primary “authority” pages on your site. When Google knows what these pages are on your site, these are the pages they will be for the most part, sending traffic to organically – they will be the pages on your site that they pay the most attention to and organically, they will become the primary “entry points” to your business from the Google search engine.

Now let’s start to think about setting up your site strategically. Where do you want Google to primarily point people to within your site? Which are the best pages for your business that you want people to view first? Once you figure this out, you can begin to build out and/or rebuild your website and it’s pages to improve the visibility of it’s key webpages in the eyes of Google. Over time, these pages will receive Google’s attention and become the strongest ranking pages to the Google search engine on your site – and it is important for you to always remember in the back of your mind that you are not trying to rank your entire website for Google, you are trying to rank your most important web pages for the Google search engine.

This is where the “Hub and Spoke” strategy comes into play. Here is how it works.

Let’s say you are running a blog site. If you are just writing individual blog posts and none of them relate to each other, they will never gain real organic SEO strength in the eyes of Google unless you happen to get extremely lucky in the uniqueness of your content and keyword search phrases. Since you are competing against millions of pages out there, this kind of luck is extremely hard to come by.

Now let’s say you write some content into a blog that is important and you want the world to view it. What you want to do is create a post/webpage for it that can be segmented and published in several pages. Each supporting page would discuss one aspect of the content – perhaps a drill down on a sub-topic or something and you would put links into it that take you back to the primary blog post/webpage and possibly links to one or more of the other supporting pages as well.